Chinese flock to phone shopping
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Chinese smartphone users
are taking to mobile ecommerce more quickly than they were expected to, creating
a boom for mobile internet companies, writes Charles Clover. Wang Xiaoxin, a
mobile ecommerce expert at Analysys EnfoDesk, said the rapid growth is a sign of
the market’s growing maturity. Online retailers are targeting its “immense
potential”. He said discounts and promotional activities are drawing in more
consumers.
在線零售商追捧中國手機網購市場
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中國的智能手機用戶接受移動端電子商務的速度比預想得更快，使移動互聯網公司得到了快速發展。易觀智庫的移動電子商務專家王小星表示，快速增長是市場日漸成熟的表現。在線零售商正瞄準這個市場的“巨大潛力”。他說，折扣和促銷活動吸引了更多消費者。
